You know, that thing with all the arguments and cat memes?
What is Social Media?
You know what social media is, but for the sake of clarity, social media is defined as websites and applications that enable users to create and share content through networks.
If you're a business owner you've probably heard things like:
"You NEED to have a Facebook page"
"You should definitely be on Instagram"
"You're on TikTok, right?"
'What's your Social Media Strategy?"
You're probably been pushed into being on social media even while you're unsure how is fits into your digital marketing plan or how to measure the return on investment. "But it's FREE" people will tell you. The truth is nothing is free and investing time on social media can be an expensive exercise.
Ultimately, we care about generating audience and social media is a great place to widen your audience. That's why we build custom strategies around social media that fit the audience you're trying to reach and engages them with timely, meaningful, and relevant content. Not every social media is right for every business and we understand a clear connection needs to be made between the presence on social media and the impact to the bottom line.