MARKETER - STORYTELLER
Maxx is a marketer and communicator that enjoys solving interesting problems. In the past 10 years, Maxx has solved problems inside small and medium businesses, consulted for start-ups, and launched two of his own businesses. Maxx and his wife, Rachel, have a 4-year-old son, Elam, and a baby girl, Emilia. They reside in Marshall, Minnesota.
What I've Helped Build
JAN 2019 - PRESENT
Director of Marketing at Benaiah Co.
Responsible for the organization's marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Drive the development and execution of all brand, product, communication, and marketing activities to meet short and long-term strategic objectives and responsible for the overall customer brand experience. Nimble and responsive to help bring products to market quickly, increasing sales conversions, and improving customer engagement.
DEC 2018 - PRESENT
Governing Board Member at Hope Harbor
Leadership meetings, serving as volunteer marketing advisor, supporting the leading and direction of the ministry.
JAN 2019 - MAY 2020
City Rebranding - Marketing Advisor Committee Member
The City of Marshall invested 75K-100k in rebranding services from a specialty agency out of State. I, along with a handful of city staff and local business owners, served on the selection and oversight committee and then on the smaller creative and launch committee. I was one of three local marketing advisors to steer and shepherd the rebranding and ensure the process executed properly and in the best interest of our community.
JUL 2017 - DEC 2019
Founder of The Rise Media
Planned, created, and executed a multi-channel media company that executed quarterly print magazines and bi-weekly podcasts. Wrote, produced, designed inside each print issue. Audio engineered, edited and disseminated bi-weekly podcasts. Built an engaged community through social media and live events.
DEC 2014 - MARCH 2018
Digital Marketing Specialist at Ralco
Responsible to help plan, create, and execute marketing programs across all marketing communication platforms including web, print, e-mail, social media, video, trade show, etc. Established testing, measurement and tracking for marketing activities and optimize the return on marketing investment. Served as a brand steward to ensure all communications are clear and cohesive within the brand strategy and positioning in support of both domestic and international marketing needs.
Branding - 7 years, Digital Marketing - 6 years, Social Media Management - 7 years, Web Design - 7 years, Copywriting - 7 years, Blogging - 7 years, Content Creation - 7 years, E-Commerce - 6 years, Social Media Marketing - 7 years, Facebook Advertising - 7 years, Public Relations - 6 years, Email Marketing - 7 years, Content Marketing - 5 years, Adobe Creative Suite - 7 years, Content Management - 7 years, Google Analytics - 6 years, Google Search Console - 5 years, Google AdWords - 5 years, Search Engine Optimization (SEO) - 4 Years, PPC Campaign Management - 5 years, SEO Tools - 4 years, WordPress - 6 years, Adobe InDesign - 7 years, Content Development - 6 years